New Canada Post TV ad for the holidays
Canada Post’s newest TV ad will hit the airwaves on November 12. The holiday-themed ad highlights Canada Post’s role in delivering items that consumers purchase online – including gifts for the holiday season. The commercial is part of a larger national advertising campaign launched in September under the tagline “Delivering the online world”.
The ad will be featured on major English and French television stations and specialty channels coast to coast. Starting mid-November, you can catch it during the following programs:
• Modern Family
• The Biggest Loser
• Dragons’ Den
• Breakfast Television
• The Good Wife
• Global National News
• TVA Nouvelles
• Salut Bonjour
• Unité 9
The campaign reinforces Canada Post’s position as the leading business-to-consumer delivery company in Canada, and emphasizes the convenience of having the items you order online delivered right to your door or to the nearest post office. In addition to the TV ads, Canada Post has wrapped trucks and street letter boxes, purchased online banner ad space, and posted signage and other information throughout our retail network.
The first two TV ads in the campaign, below, aired coast to coast from mid-September through mid-November.
2013/11/07
Working together to deliver the holidays
The letter below from Jacques Côté, Group President, Physical Delivery Network, highlights the importance of excellent attendance and performance during the holiday season. The accompanying document illustrates the growth we are seeing in our parcels business, and the opportunity for us to grow our business this season.
2013/10/28
Fall advertising campaign — new home delivery TV ad
Canada Post has launched a national advertising campaign to promote its parcel service and e-commerce. Under the tagline “Delivering the online world,” the campaign highlights Canada Post’s role in delivering items that consumers purchase online. The campaign will run through December with a possibility of continuing into 2014. A new TV ad geared toward the holiday season will begin running in November.
The campaign communicates Canada Post’s leadership position in the parcel business and demonstrates a unique competitive advantage: the convenience of picking up a parcel from one of our 6,400 post offices.
New TV ads
TV ads supporting this campaign hit the airwaves on September 9 and will be featured on major English and French television stations and specialty channels coast to coast, including:
• Citytv Breakfast Television
• Dr. Phil
• Global Native
• Off the Record with Michael Landsberg
• The Emmy Awards
• The Daily Show with Jon Stewart
• Modern Family
• Dancing with the Stars
• The Young and the Restless
• Salut, Bonjour
• Unité 9
• Les enfants de la télé
• Occupation double
Click the links below to watch the TV ads. There are two versions: one featuring home delivery (below) and a second showing a pickup at a post office.
Ad # 1 – Home Delivery:
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Please follow this link to view ad # 2 – Pickup at Post Office
2013/09/12
Fall advertising campaign — new pickup at post office TV ad
Click the links below to watch the TV ads. There are two versions: one featuring home delivery and a second (below) showing a pickup at a post office.
Ad # 2 – Pickup at Post Office:
[cpc_video]
Please follow this link to view ad # 1 – Home Delivery
2013/09/12
Second-quarter financial results available
Canada Post lost $104 million before tax for the second quarter, which ended June 29.
The Group of Companies is on track to record a substantial loss in 2013.
In the second quarter, Transaction Mail volumes fell by 6.3 per cent compared to the same period last year.
Over the first two quarters of 2013, total parcel volumes grew by about one million pieces compared to the first half of 2012.
However, with declines in Transaction Mail and Direct Marketing volumes, total volumes fell by 169 million pieces in the first two quarters, compared to the first half of last year.
With mail volumes still falling rapidly, there is an urgent need to restructure the current business model.
For this reason, Canada Post has been consulting with Canadians about the postal services they will need in the future. It expects it will have held more than 50 meetings with community leaders and national organizations by the end of September.
To address its challenges, Canada Post has also been taking steps to improve and maintain service while reducing costs and streamlining operations.
More details about these steps and the financial results are in the news release.
2013/08/27