Five-point Action Plan unveiled
Canada Post has released an integrated Five-point Action Plan that will form the foundation of a new postal system designed to meet the needs of busy Canadians. The implementation of this plan means Canada Post can return to financial sustainability by 2019. Read the Five-point Action Plan or view the employee video below.
The Our Consultation with Canadians report summarizes what Canada Post heard from Canadians during five months of consultations in 46 communities across Canada and online.
2013/12/11
Third-quarter results available
Canada Post has released its 2013 third-quarter results, in which the Canada Post segment reported a $129-million loss before tax.
Transaction mail volumes declined by 7.3 per cent in the third quarter. For the first three quarters, the Canada Post segment reported a loss before tax of $165 million. The loss for the first three quarter of 2013 was mitigated by the $109-million gain from the sale of the downtown Vancouver mail processing plant in January 2013. The Canada Post segment is expected to record a substantial loss for 2013.
Over the first three quarters, Transaction Mail – which represents roughly 50 per cent of revenue for the Canada Post segment – was down by 184 million pieces.
Parcel volumes grew by about two million pieces in the first three quarters of 2013, compared to the same period last year. That’s driven by the increase in online shopping. In the third quarter alone, the Canada Post segment’s revenue from parcels was up by $32 million, or 11.2 per cent, from the third quarter of 2012.
Growth in Parcels revenue and volumes is encouraging, but it still does not offset the declines in other areas of our business.
The third-quarter results reflect the continuing challenges facing the Corporation as a result of declining mail volumes and underscore the need for continued transformation of the business.
Canada Post continues to take steps to improve service, reduce costs and streamline operations. Productivity improvements contributed to reducing the Canada Post segment’s labour costs $22 million in the third quarter alone.
More information is available in the third-quarter news release and the third-quarter financial report.
2013/11/21
New Canada Post TV ad for the holidays
Canada Post’s newest TV ad will hit the airwaves on November 12. The holiday-themed ad highlights Canada Post’s role in delivering items that consumers purchase online – including gifts for the holiday season. The commercial is part of a larger national advertising campaign launched in September under the tagline “Delivering the online world”.
The ad will be featured on major English and French television stations and specialty channels coast to coast. Starting mid-November, you can catch it during the following programs:
• Modern Family
• The Biggest Loser
• Dragons’ Den
• Breakfast Television
• The Good Wife
• Global National News
• TVA Nouvelles
• Salut Bonjour
• Unité 9
The campaign reinforces Canada Post’s position as the leading business-to-consumer delivery company in Canada, and emphasizes the convenience of having the items you order online delivered right to your door or to the nearest post office. In addition to the TV ads, Canada Post has wrapped trucks and street letter boxes, purchased online banner ad space, and posted signage and other information throughout our retail network.
The first two TV ads in the campaign, below, aired coast to coast from mid-September through mid-November.
2013/11/07
Working together to deliver the holidays
The letter below from Jacques Côté, Group President, Physical Delivery Network, highlights the importance of excellent attendance and performance during the holiday season. The accompanying document illustrates the growth we are seeing in our parcels business, and the opportunity for us to grow our business this season.
2013/10/28
Fall advertising campaign — new home delivery TV ad
Canada Post has launched a national advertising campaign to promote its parcel service and e-commerce. Under the tagline “Delivering the online world,” the campaign highlights Canada Post’s role in delivering items that consumers purchase online. The campaign will run through December with a possibility of continuing into 2014. A new TV ad geared toward the holiday season will begin running in November.
The campaign communicates Canada Post’s leadership position in the parcel business and demonstrates a unique competitive advantage: the convenience of picking up a parcel from one of our 6,400 post offices.
New TV ads
TV ads supporting this campaign hit the airwaves on September 9 and will be featured on major English and French television stations and specialty channels coast to coast, including:
• Citytv Breakfast Television
• Dr. Phil
• Global Native
• Off the Record with Michael Landsberg
• The Emmy Awards
• The Daily Show with Jon Stewart
• Modern Family
• Dancing with the Stars
• The Young and the Restless
• Salut, Bonjour
• Unité 9
• Les enfants de la télé
• Occupation double
Click the links below to watch the TV ads. There are two versions: one featuring home delivery (below) and a second showing a pickup at a post office.
Ad # 1 – Home Delivery:
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Please follow this link to view ad # 2 – Pickup at Post Office
2013/09/12